Question 2 Evaluation

How effective is the combination of your main product and ancillary texts?

I feel as though my products are pretty effective as they have a sense of continuity, not only from colour scheme and characters but also details such as using a consistent font throughout
. I chose to use a san serif font as it is a modern and sharp font. I also ensured that the protagonist had the same costume throughout the production process of all texts. By having all texts work effectively they can then be marketed effectively.

Here are some examples showing similarities between my products:

As you can see in terms of colouring, there is a blue natural tint throughout. This was done to signify the teleporting effect that I had included within the product. The outfit is also consistent throughout each product, this gives a sense of continuity and a professional standard. The only thing that is not completely consistent is the title on the film trailer, however it is still somewhat similar and looks effective as the release date is in a similar font.
When creating my main product I chose follow the traditional marketing scheme of trailers. I did this by releasing the trailer for the teaser trailer. This is often consisting of around 30 seconds. I then released a teaser trailer conventionally lasts for around 1 minute and 30 seconds. And finally the official trailer lasting for around 2 minute 30 seconds.

Since my products target audience is teenagers I decided to conduct a small survey consisting of 12 people of mixed gender from my target demographic to help further my research and clarify my decision for my products.
Based on the results from my audience feedback I found that the majority of people I asked agreed that the combination of my main product and ancillary texts are effective and have clear link between them. A notable response to my products was the genre that my products portrayed as the feedback shows it is unclear. However I purposely composed the products to have a thriller, mystery about it and used small details and signifier to connote the genre. For example the staggered locations and the various lines of a different location in the background is featured on the poster. This does visually represent the fact of the subject in various locations, therefore relating to teleportation which is a science fiction based plot. The magazine cover shows the subject distorted and in various places as there is a staggered main image, this signifies how the subject is not in focus and in various places, hence teleporting. The trailer only establishes the genre towards the end of the trailer when the subject teleports, however the lighting, shots and narration does suggest the genre it is not confirmed.
All of the feedback says that my products have a clear connection. I feel as though this is evident due to the use of colouring and costume between each product. One of the members of the audience feedback did however mention the title of the film trailer could have used the same font used within the ancillary products. I agree however feel as though the release date fits the font type and works well as it is.
The respondents said that the use of colour and saturation was the most recognisable feature within my texts as they each use a very similar hue and maintain a specific mood and tone. The final question within the questionnaire asks what improvements I could make to make the link more evident. The majority all agreed that the only thing that would make it clearer is to use the same title used on the poster and magazine cover at the end of the trailers.

In conclusion, I feel as though the combination of each ancillary texts are very effective and achieve there purpose of clearly representing and promoting my final product. Although there are very few elements that could be improved within my products I feel as though final outcome of each product is very effective and looks both conventional and professional.