There are many forms of existing genres, the genres that I have chosen to follow is Action Adventure, Sci-Fi and drama.
The action genre is one of the major genre types if not the main genre type. With such a mass audience that are appealed to the conventions within the genre. Action films generally have tremendous impact, features continuous high energy, lots of physical stunts and activity, chase scenes, races, rescues, battles, martial arts, destructive disasters, fights, escapes, fast pacing and adventurous heroes. The reason action is so popular is due to the sense of escapism the film bestows upon the audience and how it can empower a general gender, often males as they are the conventional protagonist.
Action typically centers around a male protagonist, these are often portrayed by a number of prominent actors known within the genre, Bruce Willis for example. Whereas women within action films often feature as an accomplice or romantic interest of the protagonist. Recently some action films have featured strong female characters to broaden the demographic appeal.
The general structure within the action genre features
Tuesday 9 September 2014
Existing Movie Trailers
A film trailer is a short representation of an upcoming feature film. Trailers are conventionally formed from a variety of segments throughout the film showing significant and appealing scenes throughout the film. A trailer should be very fast paced with a dramatic soundtrack to make the product look climactic and appealing to a mass audience. The purpose of a trailer is to promote the film in such a way that the audience desire and anticipate viewing the film.
A trailer should, make the film seem exciting, interesting and very appealing, it should raise the expectations of the audiences in order to engage with the audience, as well as promoting the stars and the genre of the film whilst showing the basic plot and structure of the film in order for the audience to categorise the film to a specific genre and more importantly to the audience that are appealed to that genre. The final major objective of a movie trailer is to showcase the unique selling point and originality of the film plus highlighting any cast and production that the audience may recognise.
After looking at numerous music videos and identifying what makes a good product I then began looking at film trailers as they relate more to my chosen brief as well as giving me a reference to a successful movie trailer.
The first movie trailer that I have chosen is Guardians of the galaxy a recent summer blockbuster that is renowned for its film score especially within the movie trailer.
The trailer for this film was very appealing to a mass audience because it was a very bankable concept with a very popular franchise that has a very large fan base. The factors of this been a bankable concept is because it is based on a comic book and has aspects of a large variety of genres, it has lots of science fiction elements and like most modern Marvel Superhero films it has an appealing comedy aspect. It also obviously an action/adventure and finally comic book/superhero which has a very avid fan base within itself as Marvel fans. What I like about this trailer is how it display all aspects of the genres just mentioned in under 3 minutes. It also has a very unconventional soundtrack by using familiar and popular songs that are familiar to their target audience.
The next trailer that I chose was The Lord Of The Rings: The fellowship of the ring.
What I found appealing about this trailer is the epic shots that are featured, the opening shot shows the camera gliding above a large forest area with beautiful scenery. Also it features a voice over, however the voice over isn't the conventional protagonist instead it is Gandalf, although he plays an important role he isn't the protagonist that would be generally featured. The voiceover narrates the trailer as it features a montage of shots relating to the subject mentioned. An interesting feature of this trailer is how it ranges from climax to climax with slower scenes throughout.
The final trailer that I am looking at is for the movie Cloverfield:
I find that this trailer represents Tzveten Todorov's theory of equilibrium really well as the beginning sequence represents his friends and current happy lifestyle, followed by the disruption . By using just these two factors within the trailer it really appeals and intrigues the audience as tho what happens next. Another way that this trailer appeals to me is how it is all portrayed through the characters within the filmas it is all handheld and diegetic.
A trailer should, make the film seem exciting, interesting and very appealing, it should raise the expectations of the audiences in order to engage with the audience, as well as promoting the stars and the genre of the film whilst showing the basic plot and structure of the film in order for the audience to categorise the film to a specific genre and more importantly to the audience that are appealed to that genre. The final major objective of a movie trailer is to showcase the unique selling point and originality of the film plus highlighting any cast and production that the audience may recognise.
After looking at numerous music videos and identifying what makes a good product I then began looking at film trailers as they relate more to my chosen brief as well as giving me a reference to a successful movie trailer.
The first movie trailer that I have chosen is Guardians of the galaxy a recent summer blockbuster that is renowned for its film score especially within the movie trailer.
The trailer for this film was very appealing to a mass audience because it was a very bankable concept with a very popular franchise that has a very large fan base. The factors of this been a bankable concept is because it is based on a comic book and has aspects of a large variety of genres, it has lots of science fiction elements and like most modern Marvel Superhero films it has an appealing comedy aspect. It also obviously an action/adventure and finally comic book/superhero which has a very avid fan base within itself as Marvel fans. What I like about this trailer is how it display all aspects of the genres just mentioned in under 3 minutes. It also has a very unconventional soundtrack by using familiar and popular songs that are familiar to their target audience.
The next trailer that I chose was The Lord Of The Rings: The fellowship of the ring.
The final trailer that I am looking at is for the movie Cloverfield:
I find that this trailer represents Tzveten Todorov's theory of equilibrium really well as the beginning sequence represents his friends and current happy lifestyle, followed by the disruption . By using just these two factors within the trailer it really appeals and intrigues the audience as tho what happens next. Another way that this trailer appeals to me is how it is all portrayed through the characters within the filmas it is all handheld and diegetic.
Friday 5 September 2014
Existing Music Videos
Wheatus- Teenage Dirtbag: I like the narrative and how it was created alongside the movie "Loser" as it features the characters from within the movie. What I don't like is that the narrative of the video isn't parallel to the movie.
Smash Mouth- All Star: What I like about this music video is the vibrant and comical value, many of the scenes are far-fetched and bizarre. I also like how they included recognisable actors like Ben Stiller. However I do not like how the video lacks narrative as some of the scenes don't relate to the song.
Outkast-Roses: I like the stereotypes included and how comically they represent them especially with the choreography, however there are scenes within the video that for effect include sound. Personally I feel as though this was not needed.
Mayday Parade-Hold on to me: The contrast between the mellow and uplifting scenes. They could have however used a variation of speeds for the clips as the whole video was slowed down for a more dramatic fell however the song at parts became lively.
The Maine- Run: I feel as the simplicity of the lighting and whole video very appealing and effective. The variation of dark and colourful light has an aesthetic appeal to it. The only thing however is how they include no narrative as it is all continuous.
I then looked at several other videos but instead of focusing on what I liked and what I didn't I began to look more at the narrative and the techniques and conventions used within the videos.
Crystal Fighters- Follow (Alt, electric): I found the narrative of this video strange and abstract, it was very minimal in terms of narrative however narrative is included. The composition of the whole video and the style that it is represented is in a very artistic and creative way. In a sense the video could be interpreted as our own curiosity of the video as the antagonist unconventionally followed the strange character. Some techniques and conventions used within the video some from this video that I noticed were the establishing shot at the start, lip syncing and the high key lighting and pace of editing was very fast and light much like the pace of the song. An unconventional technique used for this video was stop motion and a large change in costume.
5 Seconds of Summer- Amnesia (pop): The narrative of this video was more sentimental as the video was looking back hence the title amnesia. It was also interpreting a love story which is a very conventional theme within both boy bands and pop music. The video featured the band looking back at numerous memories that they shared with a companion and each other. This video had a lot of techniques and conventions. For example, there were numerous slow motion scenes this can add drama and help capture the expressions and composition of the scene much more. There was also a title, this is a conventional form of branding and used by many artists. Also the pace of the editing and duration of the scene matches the speed of the song very well as the song uses a combination of slower acoustic sections plus a range of instruments later on. The last thing from this video that was effective was the blurred lens motif to signify the flashback.
Rhianna- We Found Love(pop): Another love story however it was more the love story of this video that was unconventional as it was essentially a montage of arguments and bad influences that they both shared and how they essentially "found love in a hopeless place" hence the song title. One of the editing techniques used that I really like was the scene were the frames were reduced so the video was staggered to give a similar effect to stop motion.
Smash Mouth- All Star: What I like about this music video is the vibrant and comical value, many of the scenes are far-fetched and bizarre. I also like how they included recognisable actors like Ben Stiller. However I do not like how the video lacks narrative as some of the scenes don't relate to the song.
Outkast-Roses: I like the stereotypes included and how comically they represent them especially with the choreography, however there are scenes within the video that for effect include sound. Personally I feel as though this was not needed.
Mayday Parade-Hold on to me: The contrast between the mellow and uplifting scenes. They could have however used a variation of speeds for the clips as the whole video was slowed down for a more dramatic fell however the song at parts became lively.
The Maine- Run: I feel as the simplicity of the lighting and whole video very appealing and effective. The variation of dark and colourful light has an aesthetic appeal to it. The only thing however is how they include no narrative as it is all continuous.
I then looked at several other videos but instead of focusing on what I liked and what I didn't I began to look more at the narrative and the techniques and conventions used within the videos.
Crystal Fighters- Follow (Alt, electric): I found the narrative of this video strange and abstract, it was very minimal in terms of narrative however narrative is included. The composition of the whole video and the style that it is represented is in a very artistic and creative way. In a sense the video could be interpreted as our own curiosity of the video as the antagonist unconventionally followed the strange character. Some techniques and conventions used within the video some from this video that I noticed were the establishing shot at the start, lip syncing and the high key lighting and pace of editing was very fast and light much like the pace of the song. An unconventional technique used for this video was stop motion and a large change in costume.
5 Seconds of Summer- Amnesia (pop): The narrative of this video was more sentimental as the video was looking back hence the title amnesia. It was also interpreting a love story which is a very conventional theme within both boy bands and pop music. The video featured the band looking back at numerous memories that they shared with a companion and each other. This video had a lot of techniques and conventions. For example, there were numerous slow motion scenes this can add drama and help capture the expressions and composition of the scene much more. There was also a title, this is a conventional form of branding and used by many artists. Also the pace of the editing and duration of the scene matches the speed of the song very well as the song uses a combination of slower acoustic sections plus a range of instruments later on. The last thing from this video that was effective was the blurred lens motif to signify the flashback.
Rhianna- We Found Love(pop): Another love story however it was more the love story of this video that was unconventional as it was essentially a montage of arguments and bad influences that they both shared and how they essentially "found love in a hopeless place" hence the song title. One of the editing techniques used that I really like was the scene were the frames were reduced so the video was staggered to give a similar effect to stop motion.
Thursday 4 September 2014
My Course Work Brief
The brief that I have chosen is to create a promotion package for a new film, I will need to include a teaser trailer as well as two of the the following three options:
-A website homepage for the film;
-A film magazine front cover, featuring the film;
-A poster for the film
I chose this as I feel very comfortable creating both a poster for the film and a magazine front cover as I enjoy using Photoshop and look forwards to manipulating and creating a series of digital images to include on both products.
-A website homepage for the film;
-A film magazine front cover, featuring the film;
-A poster for the film
I chose this as I feel very comfortable creating both a poster for the film and a magazine front cover as I enjoy using Photoshop and look forwards to manipulating and creating a series of digital images to include on both products.
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