Thursday 19 March 2015

Movie Poster creation Process

The initial step to creating my poster was choosing an initial composition, then deciding the images and following material that I would need in order to create my initial design. Here is the composition that I followed in order to create my poster.


I then began taking the various images that I needed for the product. Below are the various images that I took from the first location. I chose the forest as it is a clear difference in terms of colour and location than a city street, which I shot at later.


The next location was a city street as I wanted a contrast of various locations that were clearly Identified. Images below.


The final location that I used was the green screen room. I took various images here in the case of needing edit the subject into a background due to dark lighting which some images above showcased.




Movie Poster Mock Up

Here was my initial design for my movie poster, I wanted to have a layered background of two destinations to connote how the subject can teleport between various places. However I feel as though that this initial design did not portray the desired effect as well as it could have. However I do like the unconventional inverted background around the title as i makes the title even bolder and has a modern look especially with the sans serif font.

Poster Composition

Below are various composition templates, composition is one of the most important factors to poster design as it can be used to connote your product as well as give the audience some form of representation of the characters within your movie.


Movie Poster Research

Within movie poster there are many conventions that are used in order to appeal to an audience. There are various artists renowned for movie posters, as well as various posters that have become an iconic symbol of an existing film. For example the Star Wars franchise commission Drew Struzan to create the posters for each of the current 6 films. Drew is known for various franchises from Star Wars, Indiana Jones to Back to the Future. His airbrush art style and innovative use of composition is what makes his posters such an influence


His composition was revolutionary and has influenced the majority of movie posters. For example Captain America poster below is heavily influenced by Drew's work.


Many modern film posters rely on heavily edited and highly saturated vibrant colours in order to appeal to the audience. The bright vibrant colours shown on the image above connote the use of explosion and intense action packed scenes that the film will feature.

With my film poster I hope to feature a composition inspired by drew. I plan to feature the subject of the film in the centre of the poster as this will clearly allow the audience to identify the lead character. I hope to use a boarder within my poster as I feel compositionally it helps make the design stand out and appeal to the audience. It gives the poster a contemporary and modern look.