Movie Poster Research

Within movie poster there are many conventions that are used in order to appeal to an audience. There are various artists renowned for movie posters, as well as various posters that have become an iconic symbol of an existing film. For example the Star Wars franchise commission Drew Struzan to create the posters for each of the current 6 films. Drew is known for various franchises from Star Wars, Indiana Jones to Back to the Future. His airbrush art style and innovative use of composition is what makes his posters such an influence

His composition was revolutionary and has influenced the majority of movie posters. For example Captain America poster below is heavily influenced by Drew's work.

Many modern film posters rely on heavily edited and highly saturated vibrant colours in order to appeal to the audience. The bright vibrant colours shown on the image above connote the use of explosion and intense action packed scenes that the film will feature.

With my film poster I hope to feature a composition inspired by drew. I plan to feature the subject of the film in the centre of the poster as this will clearly allow the audience to identify the lead character. I hope to use a boarder within my poster as I feel compositionally it helps make the design stand out and appeal to the audience. It gives the poster a contemporary and modern look.